The Maslow's hierarchy of needs is a concept in marketing using the shell to interpret the need satisfaction of individuals.
groups Maslow's basic needs in five categories: physiological needs, safety, social, esteem and self-fulfillment. The lower-order needs, once satisfied, they leave space for the needs of the upper class. But this is prehistory now!
groups Maslow's basic needs in five categories: physiological needs, safety, social, esteem and self-fulfillment. The lower-order needs, once satisfied, they leave space for the needs of the upper class. But this is prehistory now!
The success of an enterprise is no longer determined by the quality of the product that is given for granted, but by the relationships forged with clients / stakeholders.
I could bore you with the theories of relationship marketing but click on other pages ..:)) but I think it is great and very clear that the reinterpretation Andy Cavallini has made marketing (r) evolution.
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