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The buzz in viral marketing and not just on FB

After reading an article about the strength of word of mouth Wizworld depth on the topic.

Ever since the web has developed in its service areas and to give space to people and their conversations.

Chat, blog, social network and forum. People meet, talk and discuss finally without filters.

These instruments have magnified the power of word of mounth (written Anglo), projecting in a viral size, global and potentially unlimited.

all love talking about experiences that affect us more closely and listen with interest as we are told.

share information, views, opinions whether positive or negative regarding a service or product that interests us.

Word of mouth is a way / democratic system that is based solely on the authority and reputation on the line who transmits the message and it is implicit that it is effective only if there is transparency, clarity and sincerity.

Lies on the web are caught quickly and the 'pilot' campaigns, not spontaneous and disinterested, and prove detrimental to a boomerang effect on those who have spread.

The social customer (customer 2.0) uses the network to speak to 360 ° in order to initiate a direct relationship on par with the company his confidence in asking for specific information, technical details, real-time support.

This should be subject to a code of ethics that was perfectly outlined on WOMM, an Italian association of professionals in the "wom" which is based on three elements:

honesty of relationship

honesty of opinion

honesty identity

the center is the customer or consumer, customer, or social, whatever you want .... ever!

www.wommi.it

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the great women of the past

pretty and intelligent initiative yesterday took foot on FB.

A group of women friends together and add, very smart because I know them, have launched a special initiative.

In a time when the press, voyeuristic and morbid, seems to attribute to women as the only profession "the oldest job in the world", offering to all women of FB to rediscover the great female figures of the past, women who make us proud, to prove that there are those of the different models of identification.

"We choose a great woman of history and let's use our profile"

This is the message!

I chose Maria Montessori, born more than 150 years ago, one of the first women to have graduated in Medicine in Italy, known for its struggles on the social rights of women and for her commitment to children psychos.

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On the foundations of ontology

I resume a matter already contained in previous posts, but I do not put in good light.

eight-twentieth century with the explosion of scientific knowledge, science, and in particular the natural sciences (especially physics ) required to remove from the task of philosophy to answer the question "What exists?".

respect to this claim philosophy has reacted in various ways. One way which I think is still valid is the first noted the difficult situation they are in the sciences, divided into at least three major regions: the natural sciences, exact sciences and the "human" sciences. (The last group of science, science "of spirit "or" socio-historical "really are not as consistent with each other, just think of the different perspectives which give rise to the story on the one hand, with the whole set of special stories: art history, economic history .. . and cut theoretical disciplines such as psychology, which is divided into different schools ...). Because only the natural sciences are claiming to answer the ontological question? Mathematics has nothing to do with "objects" ? The "human" sciences do not deal well with their "objects"? "Objects" in the sense of something shared, intersubjective, on which we can exchange opinions and theories on which we can make because everyone can understand what we're talking about.

From here, I think, come the kind of ontological proposals trichotomous, speaking of "three worlds", "Three Kingdoms" and so on, then agreeing to distinguish between different modes of existence.

The problem that arises at this point is: why not extend the ability of art to ground ontology? Even the art is given to the phenomenon that we can compare to "objects", to exchange views on them. I think of the great characters of literature, to the worlds created by the imagination but you can share, are intersubjective. It can also be argued that these objects do not exist, but if we have already agreed to distinguish different kinds of lives we can agree to talk about non-existing objects, or even distinguish between types of absence (for example I could say that the numbers do not exist, but in a different sense from that in which no there are the characters of literature, and in a sense there are still other things of the past ...).

Philosophy has already extensively investigated these possibilities, it is taken in hand and then his task ontology, and itself has always been to do with "objects", "objectivity" : philosophical concepts, or "superconcetti," which reminds me how Franca D'Agostini are more than three (their list, he wrote, is in principle open): the three mentioned in the previous post are only those identified in the Middle Ages and the minimum list, as short as possible. So

philosophy, science, arts, all have, to varying degrees and in different ways, to do with "objectivity" and therefore have a voice in the ontology to help give an answer to his fundamental question. Philosophy in particular, took its role as a discipline that manages to bring different cultural perspectives and knowledge link.

And religion? Religion is not, precisely because the "objectivity" that produces strongly conflicting: we think of the contrasts between theism and atheism, between monotheism and polytheism, and among the monotheistic religions themselves!

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Social Media and SMEs, such as problems to solve

IULM A study by the University of Milan in 720 companies in various sectors and place on their territory, shows that less than 10% of small businesses use social media and about 35% of medium enterprises has opened a channel on one of these facilities without much knowledge of the facts and management capabilities of web tools.

But because SMEs constitute over 90% of the total number of Italian companies and produce nearly 70% of national GDP are reluctant to rely on professionals to relate to and better use the web 2.0 as a business tool?

From where comes this distrust of the media world?

I have often wondered why this reluctance, this fear of ill spend their money without considering that this is an "investment" in the medium to long term.

to establish a dialogue, one must speak the same language but talk we must first understand and gain confidence, this is true in everyday life.

Then I tell myself that I must keep in mind who I have before me: men who worked 15 hours a day for 30 years to construct their reality, made up of challenges and sacrifices that involved the whole family, determination and perseverance to navigate the vicissitudes of economic crisis, driven always by a 'inexhaustible passion.

Men with the desire to look ahead but in their own way (struggling to understand the rate of change of the "world" now) that invest in research, development and training, but that the word "marketing" bounce in his chair.

Sometimes they do not diplomatic ways to hurry up and always have little time to listen (a little time "to lose") and you, a professional, you have to be sensitive and understand their expectations but also to focus quickly on what needs the 'company.

Our difficulty is this: the determination of interventions and practical action, having clear basic strategies that we are going to communicate their step by step, calandoci things in their reality of "practical".

Only after gaining their confidence, perhaps, give us carte blanche on the management of brand reputation corporate world and then approach the Internet in an intelligent and constructive.

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On 3 in philosophy: transcendental trichotomies, triads, cultures, kingdoms, worlds ...

A number of similarities, connections, affinities, is running in my head a bit 'of time and although I have not yet discussed the issue I want Meanwhile, share these ideas, even to see if other connections, similarities, similarities of this kind come to mind to readers of this post.

start with the transcendental Medieval: everything, says Thomas, because it is such a , true, good .

Being , truth and good says Franca D'Agostini (in The Last Fumes ) are the three fundamental philosophical concepts, the three concepts can not be eliminated, inaggirabili.

When it comes to draw a synthesis on what are the basic types of objects, the basic types of existence, or of objectivity, some of the twentieth century and contemporary authors seem to rely on one another

- Ferraris recently proposed a catalog the world divided into natural objects , ideal objects and social objects

- Popper has proposed three distinct worlds: the physical objects, that of the experienced (psychological) and that of cultural objectivity.

- Frege distinguished between physical events, mental events and logical objects

- Penrose distinguishes the mathematical world (Platonic), the physical and the mental world, only a small part of the mathematical world is important to explain the physical world, but throughout the physical world seems to be governed by mathematical laws, only a small part of the physical world gives rise to mental activities, but all activities have an underlying mental physics, only a small part of mental math about the world, but the whole world seems to have originated by the mental math ... (How is it that each world seems to include everything in the world following a paradoxical circularity triangular?)

trichotomies These ontologies may be reconsidered in the light of the three categories of science in natural sciences , exact sciences, historical and social sciences. Each type of science has its own kind of objectivity of interest: physical-chemical-biological entities, logical-mathematical entities, human actions and their products.

You can also groped for a match between the three categories of science mentioned above and the three fundamental concepts of philosophy according to D'Agostini: the exact sciences are concerned, after all, a fundamental value: the truth ; the natural sciences seek incessantly to capture the ' be (what actually exists), the historical and social sciences, as focused on human actions and their products, have the right (individual, collective, or understood as quality of products human) as a background of values \u200b\u200balways assumes or explicitly investigated.

In the large tripartite division of Hegelian system are once again a restatement of the three transcendentals: the idea (truth), Nature (to be), the Spirit (good).

The triad of values \u200b\u200bof the French Revolution: liberty, equality and solidarity. Even here, after all, an analogy with the freedom to be (a), equality with the truth ( correspondence between ...), solidarity with good!

find more similarities or matches of this kind?

There are many triads in philosophical thought, but here we go I think the corresponding ontological-knowledge-values \u200b\u200bthat seem to be deepened and we go in, I believe in love for the number 3 seems to have thought that the intrinsic characteristic: the tripartite soul in Plato (and the corresponding three-part division into social classes), the tripartite division of the Freudian topical, the three modes of existence for Kierkegaard, the three ways out of the will for Schopenhauer, the three Kantian critique (and the corresponding three fundamental questions of man), the Trinity in Christian theology, the law of three stages of Comte ... Other

3 in philosophy?

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And you what mood are you?

We can translate the word as a mood mood mood mood even if he senses the largest.

And the mood of our client / customer is what drives her choices. Hence the idea to address the marketing strategies of communication before and after giving priority to the perception that the customer has the value of the brand, providing a feeling of trust and security.

2.0 Models of communication involving members in projects that produce non-intrusive information exchange, affinity, direct contact brand with users and among themselves.

In an environment characterized by information overload is increasingly difficult for a brand to overcome the "noise" and differentiate.

Here are the emotions aroused by watershed, and if you move from an economy purely a product of attention, the bonds of respect and esteem with our clients reinforce and word of mouth does the rest. Because it's useless to hide it, the WOM is a real marketing tool that is based on the authority of one who conveys the message and not the economic strength of those who conceived above all, it only works if you do not tell "bullshit." The fact lies have short legs and the world of Web 2.0 is useless to spread news is not true, it is quickly expelled as foreign bodies.

competitive stress for the company today than it easily if you are clear that the customer has evolved and disillusioned, and do not want to choose to be guided by purely commercial promo.

E 'a nomad who can be conservative in the choice of technology for the home and its accessories, apparel exhibitionist and conservative family, experimental and traditional in his spare time on other areas.

Regardless the most important element: it uses the tools of the Web and social media presence, but also has a tablet PC and smartphones that connect to the "world" as it is on the couch, walk down the street or running to the shops.

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But what we want wants to write a business plan? The fifth discipline

I found a farmer who asked me

"how can I develop my business plan?"

Gosh, let's start from the very beginning .... hint question?

Having dinner at a table with other people, I have summed up the concept also to sample the excellent I ordered dessert.

New company was born from an idea, an idea which must then start an organized process of verification, after which the contractor may have a reasonable degree of safety on the potential and feasibility of the project.

Write a business plan, this is the first step towards the organization of the business idea.

The undertaking is a track where you delineate the primary actions to be undertaken, an actual document in the future accessible to all external audiences that contains the most information possible.

L 'contractor tells me it was going to write next week ........" what you told me before! ...... Business ...??"

reply that would be "appropriate" to implement the plan to one or more professionals because even though its exuberant creativity should (always use a conditional "diplomatic") marry the rational and objective analysis of the consultants, to evince a feasibility plan to assess the 'actual realization of the idea.

I do not think it is convinced but the nougat mousse that came to us did change the subject!

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The 11 laws

1) Today's problems stem from the "solutions" of yesterday.
2) The more you push forward, as the system pushes back.
3) Before worsen the behavior improves.
4) The easy way out usually brings in the problem.
5) The cure may be worse than the disease.
6) Faster is slower.
7) Cause and effect are not closely related in time and space.
8) Small changes can produce big results ... but the areas where you can check the best effects are often the least obvious.
9) You can have your cake and eat it ... but not right away.
10) Dividing an elephant in two does not give two elephants.
11) There is no blame to be attributed

by: "The fifth discipline: the art and practice of organizational learning "by Peter M. Senge

The ability to see the world in its complexity .... to read!

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not work miracles. Who wants to results must invest

Carry a post by Andreas Voigt on innovating.

Andreas could not better express the concept rampant among Italian companies to invest in low cost websites and web marketing actions that make an investment is "advantageous"

MA

the web is not free and if you want results you have to invest not only on technology but also on human resources.

www.innovando.it

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Tonight I will have much to do ... tomorrow!

Each year, the same "story":))) Good Epiphany

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In this world of sloth: no cash day

reported about an initiative created by Geronimo Emili I agree totally:

"set for next June 21, 2011 the date of NO DAY CASH ™, the first international event against the cash. The aim is to support the reduction in cash favor of electronic payment systems through a program of information and education that emphasizes on the negative aspects of euro banknotes and coins "

http://www.nocashday.org

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Tenth argument really comes

from a reading of" 91 Theses for a different marketing "Gianluca Diegoli I dwell to think about the tenth:

- If advertising is still bought it just because the director of marketing spend, and it is easier to confuse, rather than trying to change the corporate culture within itself -

However, is not always easy for even the most advanced marketing director of business metrics change from "always" never used and modified by those who came before him.

language, approach, style of Web 2.0 should be faster than the entrepreneurial culture is often rooted in old and obsolete patterns as well as Paleozoic preconceptions.

But if in 2013 will retire half of the Italian teachers, why not put up their seats even half of the ruling class?

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the withdrawal syndrome?

Carry this with some concern since I am a "non-native digital". Although business and pleasure use these technologies, I can relax with a good book (paper) the cell detachment "even" for hours (when we only want ... we only want!) and I are nausea from lack of connection.

(AGI) - London, January 3 - It took 24 hours of being away from e-mail, SMS, Facebook and Twitter to feel bad and experience anxiety and restlessness in the same way a smoker trying to quit. This was revealed was a group of researchers at Bournemouth University who participates in an international experiment 'Unplugged', as reported by the British newspaper the 'Daily Telegraph'. Volunteers to 12 universities around the world, including 125 students of the British, was asked to spend a whole day away from computers, cell phones, iPods, television, radio and newspapers. The boys were allowed to use only fixed-line telephones and could read books. During the experiment, the volunteers kept diaries in which to tell their experiences. From those pages shows that many have felt strong feelings of restlessness, anxiety and isolation. In practice, people have been faced with the withdrawal syndrome from information. "The extent to which we are using a piece of modern technology and new media is changing there," said Roman Gerodimos, the scientist who worked on the British side of the experiment. Young people who reported symptoms of dependence have been most hurt by the lack of music. "Many them, "said Gerodimos," said they initially found the silence uncomfortable and rather embarrassing. But as soon as you are accustomed to have begun to notice things which had never noticed before: the singing of the birds 'sound' of the daily lives of neighbors. " Reflecting on this experience, the scientist continued, "the volunteers admitted they suffer withdrawal symptoms. Students have compared this experience to that of a diet and quit smoking, addiction and the word was the applicant. The majority of them have suffered at first, but then he left to involve the new atmosphere and feelings, while a minority hated that. " He concluded: "To become more aware of what and how we use new technologies could help to control the effect they have on us. And maybe we should give up at least one day a year. "

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assumptions about the meaning of human life (and sense of culture ...)





For the individual of our species are basically two things:
1) cultivate himself, rearranging and taking the best of what the others transmit to us / we have left.
2) give the best of ourselves to others, sending / leaving traces of itself.

The first thing is in two steps: a) understand how, how, in what field, we express ourselves better / you can better exercise their talents; b) cultivating, to realize their talents. (Always in relation to others and humanity in general)

The second thing is related to the fact that the species continues to exist even after our death, and this is a great comfort (compared to the fact that our existence will end) and then we improve the life of the species (and thus also the ecosystem in which the species exists ...)!
If we manage to convey something to others, that something, however small, will continue to exist even if we are no longer just in the way that others will act having learned something from us (this is expressed most clearly by children and teaching them something, or producing something that gets in touch with others by improving their life in some way ...)

The duration of the species: the great consolation of man (not a religious one ...)

know with certainty the existence of other forms of intelligent life beyond our own, to whom they can "hook" would be another great consolation.