Fushia Pink Gerbera Boquets

Social Media and SMEs, such as problems to solve

IULM A study by the University of Milan in 720 companies in various sectors and place on their territory, shows that less than 10% of small businesses use social media and about 35% of medium enterprises has opened a channel on one of these facilities without much knowledge of the facts and management capabilities of web tools.

But because SMEs constitute over 90% of the total number of Italian companies and produce nearly 70% of national GDP are reluctant to rely on professionals to relate to and better use the web 2.0 as a business tool?

From where comes this distrust of the media world?

I have often wondered why this reluctance, this fear of ill spend their money without considering that this is an "investment" in the medium to long term.

to establish a dialogue, one must speak the same language but talk we must first understand and gain confidence, this is true in everyday life.

Then I tell myself that I must keep in mind who I have before me: men who worked 15 hours a day for 30 years to construct their reality, made up of challenges and sacrifices that involved the whole family, determination and perseverance to navigate the vicissitudes of economic crisis, driven always by a 'inexhaustible passion.

Men with the desire to look ahead but in their own way (struggling to understand the rate of change of the "world" now) that invest in research, development and training, but that the word "marketing" bounce in his chair.

Sometimes they do not diplomatic ways to hurry up and always have little time to listen (a little time "to lose") and you, a professional, you have to be sensitive and understand their expectations but also to focus quickly on what needs the 'company.

Our difficulty is this: the determination of interventions and practical action, having clear basic strategies that we are going to communicate their step by step, calandoci things in their reality of "practical".

Only after gaining their confidence, perhaps, give us carte blanche on the management of brand reputation corporate world and then approach the Internet in an intelligent and constructive.