from a reading of" 91 Theses for a different marketing "Gianluca Diegoli I dwell to think about the tenth:
- If advertising is still bought it just because the director of marketing spend, and it is easier to confuse, rather than trying to change the corporate culture within itself -
However, is not always easy for even the most advanced marketing director of business metrics change from "always" never used and modified by those who came before him.
language, approach, style of Web 2.0 should be faster than the entrepreneurial culture is often rooted in old and obsolete patterns as well as Paleozoic preconceptions.
But if in 2013 will retire half of the Italian teachers, why not put up their seats even half of the ruling class?
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