After reading an article about the strength of word of mouth Wizworld depth on the topic.
Ever since the web has developed in its service areas and to give space to people and their conversations.
Chat, blog, social network and forum. People meet, talk and discuss finally without filters.
These instruments have magnified the power of word of mounth (written Anglo), projecting in a viral size, global and potentially unlimited.
all love talking about experiences that affect us more closely and listen with interest as we are told.
share information, views, opinions whether positive or negative regarding a service or product that interests us.
Word of mouth is a way / democratic system that is based solely on the authority and reputation on the line who transmits the message and it is implicit that it is effective only if there is transparency, clarity and sincerity.
Lies on the web are caught quickly and the 'pilot' campaigns, not spontaneous and disinterested, and prove detrimental to a boomerang effect on those who have spread.
The social customer (customer 2.0) uses the network to speak to 360 ° in order to initiate a direct relationship on par with the company his confidence in asking for specific information, technical details, real-time support.
This should be subject to a code of ethics that was perfectly outlined on WOMM, an Italian association of professionals in the "wom" which is based on three elements:
honesty of relationship
honesty of opinion
honesty identity
the center is the customer or consumer, customer, or social, whatever you want .... ever!
www.wommi.it
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