It ended a very successful week, and now, like every wend, move Viru Keskus in my office today .. the Reval Cafe (meringue with chocolate here is unparalleled!).
The day was certainly pivotal Thursday: woke up at 5.30. at 6 Jaak good I picked up and we went to Riga in the middle for a brief stop in Vigala take a bit of sampling.
abundant in 7 hours by car, to and fro, I was allowed to conduct talks Jaak, I wanted to try to understand what his thinking and approach to life. Jaak is a person of great experience in the Estonian market he describes as "something More Than Just a small village." He knows everyone and everyone seems to know him. It 's very proud of this thing and why of such notoriety is easy to understand: it's long been one of the most important Estonian manager, sat in the chair of the CEO in Saku Brewery, Kalev, Phillip Morris Baltic. Ognidove has contacts with a phone call comes to everyone. My question "but why after such experiences to work for six Vigala?" not long in coming, I want to understand what plans he has here. His answer, diplomatic, was "Vigala has great potential." On this we agree.
The work has occupied most of our speeches, more than anything else because I am telling all of his previous experience .. n1 be a company with experience and confidence they deserve to be heard.
The aim of my curiosity is to understand if Jaak deserves unconditional trust, or if there must be some reservations. For this I thank my great teacher Andrea nonhardly I felt excited when the adventure started a month ago, I received good-naturedly chided: "even your trust must be won Fabio, do not forget." The speeches range from
future plans, possible collaborations, business to set up as soon, imports and exports to and from Italy. Come back when the horse has now engulfed the road and the pine forest which lies on the themes change and start to talk about his family, the Soviet occupation of farmer grandfather lived in the forest seven years after the second war world of disease to the child's legs. You enter the personal dimension in which it is difficult to lie and present a different reality than it is. I understand that there is a good, generous and took me seriously. Difficult for the Nordic open to the first to meet us and here I find myself very much.
I like their mentality, their confidentiality. We discuss at length how, fortunately, Estonia is still nature to dictate the rules to men and why men respect it. In every story of Estonia's half the forest, animals, fisheries, migratory birds, the sea, the house in the country.
The long period of darkness in winter, the climate is very difficult, the light in summer it becomes obsessive, the cold wind, the sea that separates them from their allied country (Finland). Are obstacles for those accustomed to the frenzy, and elements that must be known to those who live more primitive rhythms and sustainable.
In the middle, between the outward journey and return journey, there were six appointments in Riga, a city that is somehow reminiscent of Budapest. Colorful historical center, but in Nordic style is decidedly less than in Tallinn. Huge roads, square blocks of flats and trams full of people in the suburbs. Riga is a city in the forms and the Scandinavian mentality. It 'more Russian in Tallinn. Estonia and Latvia can not stand to much .. let's say that after independence, Estonia has looked great mother immediately to the west with reference to the cultural and Finland opened herself completely to foreign investors. Latvia lies on its agriculture and it has not developed its tertiary industry. This applies to the reason why today the economic conditions of the two states are so different, the crisis in Latvia is very strong, prices in supermarkets have been halved in the past three months, some international chains of supermarket chains have left the country. It is not a good time to enter the retail here, we focused on this prestigious restaurants and luxury hotels. This segment seems very receptive, here as everywhere else in the niches do not feel the crisis. Very nice
was a skit that told us the owner of the Latvian most popular Italian restaurant in Latvia at the moment, a jewel in the historic center of Riga Recently went there to eat a delegation from the Italian Ministry of Foreign Affairs and the owner proudly showed just great Mussolini's picture hung in a stone wall in the beautiful wine cellar with a vaulted ceiling .. it risked a diplomatic incident, fortunately resolved immediately with the opening of the best bottle of Chianti's restaurant ..
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