Wednesday, February 23, 2011

Ice Skating In A Skirt Vs Jeans

Ordinary people are using the best technology companies

On First Communication of February is an article published more than ever, and reflect the true reality.
We are in the era of Web 2.0 approach "social" in a situation in which the evolution of media consumption leads to a diverse web content. E 'changed the relationship of the consumer towards the brand, there's maturity, awareness, sharing, comparison. Social networking sites are places of maximum presence.
All things we know we have read and heard everywhere!

But companies? A marketing manager in three say they have programs in anticipation of communication that include the MS.
Others want to run the risk of landing on many social networks, but could not manage them well.
In any case, the overriding desire is to make online information on the product and company news, preferring a one-way communication mode, which does not provide the 'interaction.

So what?

Italian companies using the new Internet-based technologies to save money but almost always are not yet able to use them for good work. Indeed, many companies and government agencies prohibit social networking sites, wikis, forums, blogs, and in general the most advanced tools of informal collaboration born in the consumer world and youth because "distracting."

While technologies are at the mass market, paradoxically companies lag behind.
But the Internet, particularly Web 2.0, is valuable because it allows them to develop activities for interaction, and thus very productive forms of collaboration : allows you to find and exploit the best skills wherever they are, to cross the barriers that hinder the flow of information, and then work together to achieve complex goals.

One might wonder why managers do not capture the phenomenon? And not wanting
think it's because I do not know answer, because it had never been done and is not always easy, especially sized companies, be harbingers of change.
But this one is back, and customers are lost!

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