Manuel Vista 350 Bell

A position that has excellent test

The geo

emerging as an increasingly important lever in marketing and communication strategies adopted by companies evolved.

It is based on having information available on territiorio be used in parallel with the knowledge of the location.

Due to the fast spread in the last two years of smartphones and Tablet PCs connected to the GPS system have developed social networks that make their horse geolocation "battle."

Foursquare (4SQ) Gowalla, Places of FB georeferenced geo content and the user. Initially it was the "new fad on the web", to geotag a place and say to your friends where you are leaving their posts.

But soon it became clear the extent of the phenomenon by offering great business opportunities of brand communication.

4SQ has about five million members and its potential is evident because after Dennis Crowley and Naveen Selvadurai (its founders), the race for the "location matters" is playing great.

We think only of Places FB with its 500 million users (18 million in Italy), of which almost 200 million mobile browsing. Potential business very interesting!

4SQ I enrolled in and I like it because it is also a kind of geolocal game. You collect points and badge every time you check into a room or in a place that are piling up as trophies in our profile. Short, we are recognized as "loyal" customers (major)

You can leave reviews and images by providing tips and useful information to friends who then go from there. Everything in the full philosophy of Web 2.0!

This opens big brand marketing opportunities: special offers to customers loyal, discounts, delivery of targeted information.

Coin, Gucci and the Province of Ferrara are using the same I find that very well 4SQ.

now have the goal of companies is not merely customers, but fans of your brand: people who identify themselves and that passionate about. With

4SQ companies can measure this involvement, through participation and a real contact with the same user.

Monica Fabris, sociologist and president of the research GPF (founded by Gian Paolo Fabris), which has a permanent observatory on social networks, writes: "Foursquare like it because it combines two things I like Italians: mobility and socialization. It also symbolizes the new phase of Web 2.0: the fusion between real and virtual. Socializing comes on line in real life. The two dimensions of the person are recomposed.