In 2011, the Social Media Marketing (SMM) should be part of the strategic levers of corporate marketing.
It 'important to establish clear objectives to be achieved in a given period of time, and never underestimate the online profile that represents our identity and what a build our personality is key to business development.
There are too many companies that I enter this "world" without a concrete plan of action just because an investment involves
inexpensive compared to many traditional media and, reasoning thus, have already made a hole in the water .
look around, what they do but also our competitors to emulate their actions but to be encouraged to do better and find a competitive advantage.
If you do not have the necessary skills, is Comments Collaboration with external partners (agencies or consultants) to plan and support its strategy but also to train their personnel to this activity.
Social media is a platform where we build direct relationships with the public which is fundamental to give a face and a name to our online identity.
All this requires a constant in terms of audience participation, interaction, feedback.
This engagement between the public and the company has its rewards in the medium to long term.
is needed of trust, perseverance and passion, all of which are formed only with time. However, if initial efforts are dedicated to sociamedia and then lose interest, surely the public will lose interest in us making us into oblivion.
0 comments:
Post a Comment